State zitto e senti: 💎Lifetime Warranty Is A Bold Promise. Here's How We Keep It...

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  Lifetime Warranty Means Something To Us.

In an increasingly digital world where new jewelry brands pop up online every day, using less than reputable materials that many times don't last, we are on a mission to bring back high quality, affordable jewelry for the long run and create an unparalleled customer experience.....

Something we feel has been lost as brands increasingly go online.

Get to know our materials and why we stand behind every piece of NOGU jewelry we make.....for literally as long as you own it.

GO AHEAD AND GET WET

💧💧 DON'T WORRY ABOUT THE WATER, OUR PRODUCTS ARE WATERPROOF* 💧💧

Unlike other brands that use brass and lower grade materials as their base, as you will see below, all our jewelry is made of "forever" materials as we call them. This means that they will never turn your skin green, never rust or fade and can be worn pretty much 24/7. They are backed by a lifetime warranty and designed to never be taken off*

SHOP WATERPROOF PRODUCTS

.925 STERLING SILVER

Sterling silver is a silver alloy that contains 92.5% silver - hence the name. The other 7.5% is comprised of metals that add strength to the otherwise delicate silver metal. .925 sterling silver is the best metal alloy in that it contains the most silver along with the smallest amount of other metals possible to keep the silver from scratching or breaking.

.925 Sterling Silver is considered a precious metal. Our sterling silver is often finished with vermeil in 18k white, 18k gold, or 18k rose gold.

EXPLORE .925 STERLING SILVER

GOLD FILLED & GOLD VERMEIL

We don't use brass. Ever. That means our gold jewelry is attached to a .925 Sterling Silver base using an electroplating technique, in which the metals are bonded through an ionization process. This is considered Vermeil and is the "gold standard" of plating in our industry.

Gold Vermeil guarantees a sterling silver core, whereas gold filled jewelry usually contains brass, copper or even nickel.

EXPLORE GOLD VERMEIL

(HYPOALLERGENIC) STAINLESS STEEL

316 Surgical Grade Steel is a metal compound made with iron, titanium, chromium, and carbon. It's known for its durability and luster which makes it an ideal metal choice for jewelry that is scratch resistant. Stainless steel is low maintenance, hypoallergenic, lightweight.

Our stainless steel is finished with 18k white gold, 18k gold, or 18k rose gold.

SHOP STAINLESS STEEL

GENUINE GLASS & LAMPWORK

Our most popular glass jewelry collections are Mermaid, Galaxy, and Firefly Glass. Although they're each made quite differently you can be sure they are genuine fire blown glass and have a durability to them similar to a marble. Our Firefly Collection is made from lamp work glass, where small particles of silver-activated zinc sulfide are suspended within the glass while it's being blown. Our Mermaid & Galaxy Glass have a thin iridescent core inserted into the heart of the glass which reflects ambient light. The shine comes from INSIDE the bead and never wears off like a coating.

SHOP GLOWING LAMPWORK GLASS

SHOP IRIDESCENT GLASS

AAA & SEMI-PRECIOUS GEMSTONES

Gemstones are rocks, organic material, and minerals that have been cut and polished into jewelry. They are divided into two categories - precious stones and semi-precious stones.

We carry a selection of semi-precious gemstones such as amethyst, aquamarine, garnet, agate, lapis lazuli, moonstone, pearl, turquoise, and howlite.

SHOP ALL GEMSTONES

(CONFLICT FREE) CZ DIAMONDS

While CZ diamonds and real diamonds may seem very similar at a passing glance, they are significantly different in value, beauty, and structure. CZ stands for cubic zirconia, and it's a lab-created, colorless, synthetic gemstone. It's often seen as a more inexpensive alternative to diamonds.

It is also conflict free which is why we love it so much.

SHOP ALL CZ DIAMONDS

CELLULOSE ACETATE

Cellulose acetate, a remarkable material, sets itself apart from other man-made fibers due to its eco-friendly attributes. Derived from processed wood pulp, it boasts sustainability as its biomass source comes from renewable resources, and it is biodegradable, making it an ideal substitute for conventional plastics.

Cellulose Acetate has exceptional durability and creates a lustrous, glossy finish, perfectly suited for crafting stylish hair clips and earrings.

SHOP ALL CELLULOSE ACETATE

FRESHWATER PEARLS

Our AA-AAA 8mm freshwater pearls showcase a stunning collection of high-quality pearls that are sure to captivate any jewelry enthusiast.

The AA-AAA grading signifies a remarkable level of quality, with AAA pearls being of the highest standard, exhibiting minimal surface imperfections and boasting excellent luster. The 8mm size offers a versatile and classic option, perfect for creating timeless and elegant jewelry pieces.

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CRUELTY-FREE LINEN

Animal Leathers? No thanks. We use Linen which is one of the most biodegradable fabrics in history - and that's saying a lot, since linen is one of the oldest fibers known.

It's made from the earth-friendly blue-flowered flax plant. The flax plant can grow in poor soil and doesn't need as much water as cotton (a linen shirt needs 6.4 liters of water whereas a cotton shirt would need 2700 liters). The flax plant also needs significantly less pesticides than similar plants.

SHOP ALL LINEN WRAPS

HEMATITE

Hematite is an oxide mineral which forms the most important iron ore - hematite has a significantly high iron content (70%). "Hematite" is derived from the Greek word for "blood" due to the characteristic redness of hematite.

Due to the rich iron content of hematite, it's considered to be one of the best stones to encourage healthy blood circulation and detoxify your blood. Hematite has also been considered to boost self-esteem, mental strength, and positive energy.